The mobile landscape has shown huge promise in terms of revenue and profitability growth for every industry. The way apps have been successful in helping e-commerce segment succeed is a legendary feat. If you are stuck with the decision of going mobile, let us help by enlightening you about the facts that will help you realize the true potential of mobile apps for your e-commerce business.
Improved Customer Experience
User experience is a major determining factor in the success of an e-commerce store. Not only it drives conversion and sales figures, it drives loyalty and organic growth, too. The quality of user experience from online shopping is the major deciding factor for user engagement in your business.
According to a report, 85% of the online shoppers prefer using mobile apps for sake of better user experience and convenience. Through native mobile app development, you can improve customer experience that will surely improve the sales figures for your e-commerce store.
Accelerating Conversion Rates
Apps are said to drive more conversions than a mobile or desktop website. No matter how costly the app route may seem to you at present, the steep rise in sales revenue after you drive traffic to your e-commerce mobile app will make every cost seem affordable.
Apps also are known to reduce the instances related to cart abandonment. As apps promote instant checkout and offer simplified payment methods, users are tempted to buy directly through their mobiles, instantly. Using the mobile app, you can push sales and ensure that users stay engaged to your store and end up buying something.
Better SEO Rankings
Major mobile search engines such as Google and Apple Spotlight are known to promote e-commerce stores with a mobile app owing to app indexing. The app indexing process ranks app content and website content collectively to give a boost to your search engine rankings. So, if you are struggling to be seen in organic search results, having a mobile app can significantly improve your prospects.
As app indexing results are prioritized over regular web results, it is harder to get first-page ranking in mobile search in the present times if you do not have a mobile app. Moreover, as mobile users dominate the online landscape, you might lose a major chunk of potential buyers if you do not invest in mobile app development now. So, surely your e-commerce store needs a mobile app for driving organic traffic to your store.
Driving Greater User Engagement
According to industry data, shopping apps are the most-used apps by a mobile user. A mobile user has approximately 17.5 shopping app sessions in one month. Also, push app notification open rates are as high as 50-80% in e-commerce segment. This means that users stay engaged to shopping websites in a much better way when they have a shopping mobile app. Improved user engagement ensures better prospects for growth in terms of sales and profitability in the long run.
Improved Credibility and Recognition
Mobile apps are considered more secure, reliable and safer than mobile websites by users across the globe. As a mobile app can be embedded with secured payment methods and faster checkout capabilities, apps build trust among the users of an e-commerce store. Also, as shopping apps stay in the mobile phone of the user for a comparatively longer time than they spend on browsing a website, this gives e-commerce business a chance to connect with the customer, analyze his/her behavior, provide personalized suggestions and develop brand loyalty and trust over the long term.
So, if you are thinking of going mobile, you should not wait for anything. Straight away you should think of investing in e-commerce mobile app development to ensure you are not left behind in the clash of the e-commerce titans in the modern era. Through native mobile app development, you can claim your share in the e-commerce sales pie owing to improved conversion rates, better engagement and SEO rankings.
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