Does Your E-Commerce Business Need a Mobile App?

Does Your E-Commerce Business Need a Mobile App

The mobile landscape has shown huge promise in terms of revenue and profitability growth for every industry. The way apps have been successful in helping e-commerce segment succeed is a legendary feat. If you are stuck with the decision of going mobile, let us help by enlightening you about the facts that will help you realize the true potential of mobile apps for your e-commerce business.

Improved Customer Experience

User experience is a major determining factor in the success of an e-commerce store. Not only it drives conversion and sales figures, it drives loyalty and organic growth, too. The quality of user experience from online shopping is the major deciding factor for user engagement in your business.

According to a report, 85% of the online shoppers prefer using mobile apps for sake of better user experience and convenience. Through native mobile app development, you can improve customer experience that will surely improve the sales figures for your e-commerce store.

Accelerating Conversion Rates

Apps are said to drive more conversions than a mobile or desktop website. No matter how costly the app route may seem to you at present, the steep rise in sales revenue after you drive traffic to your e-commerce mobile app will make every cost seem affordable.

Apps also are known to reduce the instances related to cart abandonment. As apps promote instant checkout and offer simplified payment methods, users are tempted to buy directly through their mobiles, instantly. Using the mobile app, you can push sales and ensure that users stay engaged to your store and end up buying something.

Better SEO Rankings

Major mobile search engines such as Google and Apple Spotlight are known to promote e-commerce stores with a mobile app owing to app indexing. The app indexing process ranks app content and website content collectively to give a boost to your search engine rankings. So, if you are struggling to be seen in organic search results, having a mobile app can significantly improve your prospects.

As app indexing results are prioritized over regular web results, it is harder to get first-page ranking in mobile search in the present times if you do not have a mobile app. Moreover, as mobile users dominate the online landscape, you might lose a major chunk of potential buyers if you do not invest in mobile app development now. So, surely your e-commerce store needs a mobile app for driving organic traffic to your store.

Driving Greater User Engagement

According to industry data, shopping apps are the most-used apps by a mobile user. A mobile user has approximately 17.5 shopping app sessions in one month. Also, push app notification open rates are as high as 50-80% in e-commerce segment. This means that users stay engaged to shopping websites in a much better way when they have a shopping mobile app. Improved user engagement ensures better prospects for growth in terms of sales and profitability in the long run.

Improved Credibility and Recognition

Mobile apps are considered more secure, reliable and safer than mobile websites by users across the globe. As a mobile app can be embedded with secured payment methods and faster checkout capabilities, apps build trust among the users of an e-commerce store. Also, as shopping apps stay in the mobile phone of the user for a comparatively longer time than they spend on browsing a website, this gives e-commerce business a chance to connect with the customer, analyze his/her behavior, provide personalized suggestions and develop brand loyalty and trust over the long term.

So, if you are thinking of going mobile, you should not wait for anything. Straight away you should think of investing in e-commerce mobile app development to ensure you are not left behind in the clash of the e-commerce titans in the modern era. Through native mobile app development, you can claim your share in the e-commerce sales pie owing to improved conversion rates, better engagement and SEO rankings.

Looking forward to get a mobile app for your e-commerce business? Get a free consultation with our Experts.


How a Mobile App Marketing Agency Helps in App Success!

Mobile App Marketing Agency

Today, the world has gone mobile and hence, a strong mobile presence is equally important. This brings us to a very important question, whether to hire a mobile app marketing agency or to build an in-house team. A quick read at this article would answer this question to some extent.

Factors impacting app success


No matter how many features or benefits you provide in your app, there must be a definite core purpose of putting out an app. Features apart from the core purpose can be the complimentary benefits.

Target Audience

Do an extensive research, understand your target audience and make sure that the app is as per their desire. When it’s tailor-made for them, your app success is heightened.


A user-friendly app with fascinating designs, intuitive features and which is of service to its users will have high engagement rates. Keep experimenting, evaluate the results and incorporate the most engaging ones in your app.

Own the app marketing operations

An in-house team has to take care of a gamut of operations, associated with a successful mobile app marketing expeditions, such as:

  • Keyword research
  • Channel selection
  • Channel strategy
  • Content strategy
  • Identification of influencers
  • App store optimization (ASO)

To find and build up a team with such diverse knowledge would be a tedious task. A better way would be to outsource this to an expert.

Why go for an App Marketing Agency?

The experts in a mobile app marketing agency or a mobile app marketing company would have a dedicated team that would address the pain points, forecast vulnerabilities and timely adaption of pre-emptive measures. An agency would work on different platforms at a time, would strategize the workflow and would emanate and maintain a robust data security policy. Further, through continuous improvement, relevant app engagement would be ensured.

Advantages of hiring an app marketing agency

Directionally, the functionalities, utilization, and outreach, of an app can be evidently strengthened. But, businesses are more concerned about the actual outcomes, instead of technical excellence. A few benefits of hiring a mobile app marketing company are:

Increased App Installs

The number of downloads and installs is the fundamental metrics to illustrate the app success. Hence, a boost in the numbers, is the primary benefit, one avail.

Ratings & Review

When the said shifts are in place, it encourages users to rate & review your app. This, in turn, helps to build credibility, fetch new users and gain more installs for the app.

Branding & Outreach

Use social media for branding and outreach for prolific results. The app marketing agency professionals may provide you innovative concepts and creatively unique idea for establishing your app into the market and outreaching to a greater extent.  It has turned to be an easy avenue for publicity and promotion.

Improved Rankings

App store ranking is certainly proportional to your apps’ visibility, credibility and reach. When all the above factors are stimulated perfectly, it’ll automatically improve the rankings.

Leaving the relevant processes to the pertinent ventures will definitely fetch good results. In an increasingly competitive world, you wouldn’t want to lose hold of a potentially fruitful endeavor. Therefore, don’t hesitate to make use of a competent mobile app marketing agency, to boost your app success.

Reasons Why Your Business Will Profit from Enterprise Mobility/Mobile Apps?

Last week, it was suddenly clicked in my mind that my mom’s birthday is about to come after three days. I didn’t plan any gift or party yet. Even due to the tight schedule, it was not possible for me to go out and arrange the things for her. In this situation, I simply picked my smartphone and made the required arrangements such as gift ordering, restaurant booking, and inviting the guests within one hour of time span using few mobile apps.

This case made me realized how much smartphone is important in our day to day life. If we look at this case from the commercial perspective, companies having trendy mobile apps for the businesses can win more opportunities than others.

Both the enterprise mobile apps or consumer-focused mobile apps ultimately automate the business processes, increase users’ engagement, improve business efficiency, and generate maximum ROI. These are the reasons mobile app development market is continuously growing. Generate and seize infinite business opportunities by outsourcing your mobile app project to a reliable mobile app development company.

Are you still in a dilemma to develop mobile apps for the business or not? Read out this article. It gives you the reasons why mobile apps are an integral part of the businesses.

App Market is Growing Consistently

Today, the world has smart users who perform their various personal and professional activities using the smartphone. App Annie conducted a survey regarding how much time individual users are spending on apps. They stated that the average time individual users spend on apps was increased by 25% from Q1 2014 to Q1 2016.

time spent in apps per User
Image source:

This number clears that we are spending more and more time with the apps in compared to past years.

Interactions Become Seamless with Apps

As per research of App Annie, “Between Q1 2014 and Q1 2016, we saw the worldwide average length of an app session on Android phones increase by approximately 35%.” Users interaction with the mobile apps is usually complex and longer, as they are accessing video and music content as well as gaming and shopping activities.

Average app session length
Image source:

Additionally, sophisticated features of the app inspire app users to interact with the app more and more. Intuz professional build intuitive mobile apps that help businesses in addressing consumers’ frequently changing needs effectively. Interaction through mobile platform facilitates with more flexibility and comfortability that is capable enough to disrupt traditional platforms.

Exclusive Replacement of Traditional Platforms

Smartphone is considered one stop solution of this millennium as it offers infinite information to the people about any topic or search. Users choose the mobile platform for online shopping and search than computers.

A recent study of Ofcom suggested that smartphones become “important device” in the UK by overtaking laptop usage for accessing the internet.

In the US, mobile devices are gradually replacing the Televisions by allowing users to watch their favourite shows and tournaments anytime anywhere.

If we talk about China, mobile is the primary device in the quickly growing markets.

Whereas mobile-first companies are redefining Indian retail industry as long-term infrastructure investment in Wi-Fi and mobile networks, begin to pay off.

Thus, mobile is expanding all over the world and becoming the first screen for consumers’ in developed as well as emerging markets. There is no doubt that we are living in an era of mobile-centric customers with the mobile-driven economy where tradition platforms are losing their charisma.

Sail the Ocean of Opportunities with Mobile App

Mobile is the hottest platform to grab numerous business opportunities and increase customer engagement. Let’s see how mobile app development drive more businesses to the companies.

Mobile Ads Bang the Market:

According to research, mobile ads will generate more revenue than Television ads by 2020. Promote your products/services via mobile ads to gain customer attention and generate leads. Mobile ads boost marketing strategy of the businesses by providing them next level exposure.

Immense Increment in Purchase:

Users prefer mobile apps to purchase the products/services. App Annie remarked that there were 90% of user who uses mobile apps to make a buying decision. Only 10% of user uses top browsers to purchase the products/service.

According to Google, in 2016, 50% of users used mobile apps to make a purchase decision, 45% of users preferred mobile apps to search for the product information, and 29% of users made a purchase online and offline based on the research from mobile apps. As per a research, during the Black Friday 2015, online and mobile were the most preferred platforms for shopping across the US region. The Western retailers stated that basket spend was greater in an app in compared to purchase from mobile or desktop browser.

Apart from transactional benefits, retailers also want to develop mobile applications to enhance users experience and boost customers’ loyalty and interest. Mobile apps help businesses to deliver personalize experience to the users by sending them targeted notifications.

So, take a step ahead and make your business mobile-centric to close all business opportunities successfully.

Stay Connected with Consumers via Mobile App:

Consumers favor communicating with the business through messaging instead of calling. So, retailers have started to use various chat tools such as click-to-message, chatbots, 3rd party messaging apps, and much more. By sending right message to right target audience at the right time, business can attain more competitive advantages of mobile messaging apps than any traditional channel.

Stay Tunes with Mobile-First Future

Today, consumers are more tech savvy as they are more comfortable with the smartphone to purchase the products/services. As per a survey, the mobile-first concept is widely accepted by the younger users. So, it will be one of the dominating trends in the very near future. Retailers of emerging or developed market have to embrace the mobile app to accomplish their business milestones and drive assured success.

Looking to develop next generation mobile app for your business? Avail proven expertise of Intuz team that promises you to deliver extreme satisfaction with expected output.

The 3 Coolest Cloud Trends You Will See This Year

Cloud is the most happening technology of this era. The industry witnesses rising of true cloud architecture, changing service provisioning, and growing adoption of the platform. The way cloud technology is revolutionizing the small to mid-scale businesses, stereotype architecture, and traditional vendors, we can expect the emergence of new trends in the very near future. In this article, I have shared information about the three coolest cloud trends of this year.

SMBs Moving to Cloud

Adoption of cloud platform is not limited to big organizations in this time. It becomes more cost-effective with the avant-garde updates so that the SME can also afford to go to the cloud. Rather than a trend, cloud adoption is necessary for the small to medium scale businesses to maximize the sale by utilizing scalable market demographics.

Let’s have an example of Microsoft Office 365. It is a cloud-based product and a replica of what we used to in a typical office infrastructure that is Microsoft Exchange email. Office 365 contains all the latest functionalities that are offered by any cloud server under the set of basic services. Implementation of Microsoft Office 365 enables businesses to run their operations without investing in hardware or license for the entire server. For the quick and easy adoption of this product, all you need to do is host a few mailboxes through another hosting provider.

Additionally, Office 365 mailboxes offer add-on services to boost the functional performance of the product. There are other additional tools such as additional file storage, analytics, backup, etc. that make this product more attractive and appeal to SMEs across the globe to use it for business enhancement. Use of such breakthrough tools drives incredible opportunities for service providers in terms of earning recurring revenue. The end users can also get the benefit of least investment by adopting this product.

This is just one case. In the running year, we will see many more such instances of cloud adoption by SMBs. Moreover, IT market space is going to experience the largest service adoption shift with increasing acceptance cloud platform.

Transformation of Distribution Channel

No need to follow a classical distribution model! It’s an old pattern where distributors used to move physical boxes software and hardware to facilitate consumers with the cloud services. But, vendors are now changing their focus from physical goods onto service provisions.

New service provisioning enables traditional distributors not only provide services from their own data center, but also they can turn into aggregated cloud distribution companies that facilitate their re-seller channels with all the available ISV (Independent Software Vendor) services that they can consolidate under one invoice.

So, in upcoming time, the cloud services will focus on traditional distribution channels. When selecting cloud vendors, service providers facilitate them with the preferences for services that come with easy integration, flexibility, and management of onboarding tools.

Emergence of Cloud Architecture

Tremendous cloud advancements are changing the understanding of a true cloud architecture. Though cloud is a quite trending technology since last few years, the industry follows the old cloud computing models for service offerings. Cloud vendors deliver the services from a shared platform and from a centralized location to address the IT needs of corporate and SMEs.

Introducing powerful trends in 2017, the cloud industry will soar to new heights in the realm of IT technology. The industry will have a true cloud architecture that will be the foundation of the cloud market. It is far beyond from just provisioning individual customers to individual services. It will focus on cloud service delivery and architecture management layer that come first when we talk about actual commodity cloud services.

All those cloud vendors who are not able to deliver multi-tenant, multi-tiered and white-labeled, management-delegated, and security separated solution, they will lose new business in the running year. Businesses and service providers are looking for a next-generation cloud solution that permits them to sign in their own re-seller and sub-seller, distributors and sub-distributors, and has the capability to create multiple users (according to their role and responsibility) for multiple departments. To be successful in this year, all cloud service providers have to offer these functionalities. This will be a critical service differentiation in the near future.

Upcoming innovations in the cloud industry open the door of unpredictable opportunities for business and service providers. Another way to achieve success is, cloud service providers can offer packaging and selling ISV hosted services using current ecosystems without investing much. For SMBs, new opportunities are knocking the door. They can replace in-house IT infrastructure with cloud-based services and take the benefit of the Opex model of service consumption.

Being a leading AWS cloud service provider, Intuz keeps exploring the new updates and latest technology enhancements of the cloud industry. Early adoption of all cloud technology enables us to develop robust cloud solutions for the client and help them in simplifying and automating their business operations at least investments.

The Wearables Need to Amp Up Their Game in this Not-So-Good-Time

wearable technology

At the beginning of 2016, wearables considered as one of the most promising technologies and expected to grow immensely throughout the year. During CES 2016, that held in January, wearables were show stoppers as many tech giants such as Samsung and Pebble, introduced their hi-tech hardware devices. The early success of Apple Watch and Fitbit fueled the prediction that the market will grow tremendously with the more powerful wearable devices.

Unfortunately, the wearable market failed to achieve the estimated hype and began to show the sign of downturn during 2016. The disappointment continued when the CES 2017 ended up with the announcement of a couple of middling bands, two or three smartwatches and some partnerships. One of the causes for this situation is, the changing focus of the industry from wearables to the connected home. According to Gartner, another reason is people find the wearables useless and expensive.

Android Wear 2.0

Delayed release of the most awaited and exciting wearables such as Android Wear 2.0 also disappointed the market. It was expected to hit the market during the holiday season or at the biggest trade show, but it launched in February 2017. Well, everyone has big hopes from the launch of Google’s flagship smartwatches.

Market Condition

In October 2016, IDC released a report that the smartwatch shipments declined in the third quarter of the year that is 51.6% down compared to 2015. Moreover, eMarketer published a study in December 2016 which was representing the wearables are losing their charm. Specially smartwatches failed to impress consumers after a particular level.

Struggle of Leading Wearable Companies

Later on, misfortunes continued to happen to the industry as Fitbit’s stock lost its significant values, Microsoft and Motorola pulled back from the market due to poor demand of wearables, and Intel also laid off employees in its wearable division. For Jawbone, Fitbit claimed that the company was essentially bankrupt. Jawbone required funding and planned to move away from consumer facing devices.

On the other hand, Pebble who received an overwhelming user response for its devices at the very earliest phase was not able to achieve mass appeal afterward. The company announced to launch two smartwatches and a new mobile device, but they ended up delivering one of the three. Only Apple was able to maintain its credibility throughout the year with market’s uptick.

Future of Wearables

Late release of Android Wear 2.0 and Samsung’s Gear S3 had affected the wearable market negatively in 2016. But, now we have everything on the floor. So let’s hope for positive vibes. Uncertainties are still there. The upcoming time may bring more pains for the industry, drive new breakthrough innovations in wearables, or change the market trends.

It seems like the wearable industry is the victim of its own earlier success. The market is moving from novelty to ubiquity in no time. There are possibilities that the market has hit a saturation point. Even a few of us got rid of the smartwatches and fitness belts, and don’t use them anymore. Wearables work as gadgets and fitness products, but they are not so unique in the offerings. In fact, if we judge honestly, a smartphone contains almost all the features and functionalities that wearables offer to the users.

From the Android Wear, people are expecting something very unique and different that really add value to the users’ life. It should be a next generation hardware indeed to inspire other wearable product development companies. For example; focusing on health metrics, wearables can win the interest of users, and the big hardware companies have an efficient infrastructure to satisfy users’ expectations.


Wearables need to adopt the under-promise and over-deliver approach to attract the users. The millennial owns too dynamic mindset. They know the fact that wearable products don’t change their habits overnight, so the wearable devices should be flexible enough to allow users to use the original product when it requires and then embed them into their clothes or smartwatch when they are not in use anymore.

Let’s hope the brighter future of wearables in 2017.

Intuz has proven excellence in smartwatch compatible app development. Technology is the passion of team Intuz, so we are always excited to explore, adapt, learn and implement the new wearable technologies. If you have a craving to get latest updates and essential transformation of IT, mobile and cloud industry, don’t miss to visit our blogs.

App Marketing Predictions for 2017. What Has Changed?

App marketing is a relatively new concept, but the way it is gaining an overwhelming response from the marketers, it becomes an inseparable part of the mobile development service. It is one of the highly competitive services that are changing the app development field.

It’s not everybody’s cup of tea to deliver reliable and successful app marketing services that cater expected results. It requires creative strategy, data-driven methodology and ability to explore more than others to facilitate businesses with a large number of app installs. As it is a rapidly growing field, marketers have to be ready to adopt new ecosystem and modern trends in order to embrace profitable business benefits.

Intuz has hands-on experience in delivering advanced app marketing services. We have a team of market experts who have proven expertise in planning out and executing the highly customized app marketing strategy to deliver committed results. To achieve optimum app downloads, all we need to do is, market an app in a way that appeals to users and encourages them for installation.

For an effective app marketing, Intuz team closely checks out all the latest updates. Such practice enables us in identifying the future of this service. And based on our analysis, we are going to discuss the app marketing predictions for 2017.

More Accurate Predictive Analytics

This is one of the most dynamic analytics that facilitates marketers with various information such as which users are projected to churn, convert, purchase and influence their friends. They can use this invaluable data to target their next campaign for engagement, revenue, retention, acquisition, and so on. Well, until the time, predictive analytics is not considered as a reliable technique to get authenticated data.

In 2017, the algorithm of predictive analytics is projected to be smarter and more advanced so that the marketers can get maximum benefits out of it. It is expected, predictive analytics will be an integral part of app marketing strategy in the near future.

Quick and Easy Data Accessibility

For marketers, data is like lifeblood. It helps marketers in getting a profound understanding on who is making an in-app purchase, who is getting engaged with the ads, who is installing the app, and much more. It is quite tough for app marketers to analyze the user’s in-app behaviour and the effect of their marketing campaign without accessing the data.

In 2017, with the arrival of new tools, data will be available to marketers in a more actionable way. So, it will be easy for them to utilize the data for future campaigns and user re-engagement efforts.

Rise of New Ad Networks

These days’ app marketers have tons of great advertisement platforms such as social media, rich media, native, video, etc. In 2017, marketers will have more dynamic ad networks to connect and engage the target audience. Playable ads are the key attraction of the upcoming year, as they help marketers to do their job better by facilitating users with the true sense of what the app all about.  New ad platforms allow publishers and marketers to run their campaigns more effectively than before.

Video Continues to Appeal Users Senses

Though new ad formats are introduced in the market, the video will not lose the interest of people. It will remain the most preferable ad format in the industry. Marketers can include mobile video in another channel mix. In-feed video, social video, and full-screen video are the most popular video format for app installs. Creative videos are blessing for app monetization, as they provide a walk-through of the entire app experience. Moreover, it is quite cost-effective to create and run a video campaign to attain user attention.

Smooth Data Sharing

Organizations tend to share the best practices and helpful strategies with other businesses. But, when it comes to sharing the data, they used to be secretive. Well, app marketing stream is a bit different from them. Here, the app marketing service providers are ready to share their data with others.

Throughout 2016, various companies had revealed their data insights. One of them was Oliver Kern of Lockwood Publishing on methods of establishing LTV. We can expect much more this type of sharing in 2017. It helps the other companies to define their app marketing strategy accordingly.

Collaborative Data Reports

There was a time when marketers have to use a database and SQL to run the various types of reports. But, today the market has various report generation tools that work with no or little SQL and allow users to extract the reports whenever they need. App marketing service providers can create the report of their valuable data and share it with internal resources as per the requirements. It helps a lot in simplifying intra-team collaboration.

Mobile Marketing Automation

Mobile marketing automation is an emerging concept that helps marketers to attain customer retention. Marketers can hold those customers who opt-in to receive push messages and emails.

Deliver a more personal and welcoming user experience by sending personalized push notifications that inspire users to open the app once and use it again and again. Adopting the pre-install email marketing tactic, marketers can generate lasting effects on customer engagement and longevity.

In 2017, more small to large scale businesses will move towards implementation of mobile marketing automation tools to cultivate long-term relation with the customers and drive maximum revenue.

At Intuz, we have started modifying our standard app marketing practices to address highly dynamic market needs. Our app marketing enthusiasts always eager to serve you by delivering reliable and the best app marketing solutions. Do you have your app marketing requirements ready with you? Don’t feel hesitant to get in touch with us. We commit to maximize your app installs and increase customer retention too.

No Room for Objections: 5 Misconceptions About Disaster Recovery

Mis concept

It’s just the start of a new beginning! The financial year will also end up after a couple of months. So, I assume entrepreneurs are busy in preparing their budget cycle for 2017. All of you must be engaged in deciding where to invest, which technologies deliver maximum ROI with minimum investment, how to improve, optimize and automate business processes, and much more.

While searching for answers to the above questions, you might be going through several IT plans and resolutions. We would like to help you a bit by drawing your attention towards Disaster Recovery. Interacting with the clients on Disaster Recovery, we found that organizations avoid adopting DR due to few misconceptions.

Being an AWS Certified Consulting Partner, Intuz team has a thorough understanding of DR and its importance for the security of an organization’s IT infrastructure. Let’s work together to overcome from rootless illusions of disaster recovery and gain seamless business continuity.

5 Misconceptions About DR

Having Backup System In-place

There is no point in comparing DR with backup systems. Both are completely different. When disaster strikes, backup systems take days or hours to recover your data. However, DRaaS restores the data in minutes or seconds in a highly automated fashion. DR systems are tested in advanced, so whenever the disaster occurs, the infrastructure can be recovered quickly through a fully tested and proven failover system.

DR Costs a Lot

Usually, businesses are under the impression that DR is a burden on their budget. They assume DR as secondary data centers with HVAC, second copies of all servers, as well as a space to store the data and manage the IT networks. Additionally, businesses believe that DR systems sit idle until the disaster strikes. So, along with set up and installation, they have to bear the maintenance cost.

Due to advanced innovations, DR facilitates organizations with several other cutting-edge options without sacrificing recoverability of IT systems. Cloud-based disaster recovery is termed as Disaster Recovery as a Service (DRaaS). It enables businesses failover of virtual machine to secure cloud locations.

When it comes to cost, DR charges as per your usage. It offers an on-demand pricing model, so the costs are remarkably low. DRaaS allows organizations to take advantage of high-end security and compliance within the cloud platform without compromising the ability to failover in a time of need. Instead of building and managing a secondary data center, adoption of DRaaS is quite cost effective.

No Scopes for Natural Disaster

You might argue, your geographical location facilitates you with good weather all the time. There are rare chances for any natural disaster. Here, the word “Disaster” doesn’t just refer to natural calamities; it can be caused due to human errors as well.

If you analyze, most of the outages are the result of human error or malicious attacks. Organizations are also susceptible to upgrade problems, bad coding, and power outages. All such circumstances are out of IT team’s control. Using the robust DR plans offered by market leaders like AWS, you can easily recover the IT infrastructure when the inevitable happens.

We Don’t Have Outages

It seems quite unrealistic that an organization hasn’t experienced any outage ever. Generally, small outages are ignored by the companies. But, over the course of a week, a month and a year, it affects the downtime severely. This will end up by adding unplanned expense in your budget. Moreover, downtime creates a negative impact on company’s reputation, employee productivity, and customer loyalty.

Rather than avoiding the outages, organizations have to plan out effective and reliable DR strategy. It helps them in managing the data securely during/after outages, maintenance windows, attacks, patch and upgrade problems, etc.

Little Downtime Is Easy-to-Manage

Few businesses are quite sure about managing a few minutes of downtime. Some of the organizations argue that they don’t have many consumer-facing applications, so they are fine with a little bit downtime.

Downtime affects your revenue profoundly. The millennials are asking for instant access to everything. Therefore, organizations who run their business through online platform have to be ready to bare a considerable revenue loss as a result of downtime.

People are more sensitive to an interruption in the service. If your application or software or website takes a few minutes for downloading, they will leave the respective platform immediately. Because of the bad experience, users will never come back again on your website or application. It directly reduces customer loyalty and business ROI.

Intuz has a team of AWS Certified Professionals who help small to large scale organizations in creating smart disaster recovery strategies in order to achieve advanced security for their IT infrastructure. Following AWS guidelines for DR planning, we assure businesses about the safety of data or application, omit data loss and high-level availability for solutions.

5 Best UI/UX Strategies to Power Up Mobile App Downloads

mobile app ui-ux

Formation of an app contains loads of efforts from the app owner and app development company. It creates demotivation for them to watch the declining rate of user retention within a few days of app launch. Rather than getting disappointed, they should analyze issues with the app and work out on missing aspects for betterment.

Consistently dropping user retention indicates that there are some issues with the flaw. You might be lacking in your app design or development or marketing strategies or all of these. But, an ideal approach is to start with UI/UX of the app. Minor improvement in design flow caters businesses with several competitive advantages of increased traffic and app downloads. Avail few proven UI/UX strategies described here to enrich your customer retention ratio.

Strategy #1: Avoid to Ask Scary Permissions to Users

Permission-based access to users’ data become an integral part of a standard UI/UX design nowadays. Almost all users are aware of it. They agree and allow mobile app to access of their data. But the condition is, there should be a logic behind pushing the permission message to the users. It should help them in moving ahead to the next step and accomplishing their intended action.

Don’t scare new users by sending them too many permission messages at the very initial phase. Users feel uncomfortable if the app asks to access several pieces of their devices such as locations, camera, contacts, gallery, notifications, and much more without any valid cause. It is suggestive not to insist new users for app downloading through invasive questioning. Even not to demand users’ personal data if there are not any immediate benefits in place. Avoidance of such practices boosts users’ experience and lifts customer retention rate.

Strategy #2: Give Hint

Strategize your access permission and find a right time to ask it. An appropriate time is when users actually feel now they need to provide permission or access to complete the existing stage and move to next one.  Give them a clear idea why you require the access to their data.

For instance; while requesting users to share their social security number or credit/debit card details, don’t forget to clarify the reasons for requiring their confidential personal information. It helps users to understand the benefits of allowing you to access their personal data. It also improves customers’ trust in the app.

Strategy #3: Set A Checklist based User Permission

Sometimes it happens that app owner requires multiple data from the users at a time to perform a function. If the information is available to them in the form of paragraphs or sentences, it becomes quite annoying for them to read out all the details and move ahead for call-to-action. Try an attractively designed checklist. Checklist based user permission provides a list of required information. It becomes quite easy for users to submit the details one by one. Moreover, it delivers an optimal experience to the users.

Strategy #4: Take The Advantage of Users Excitement

As per a research, customers feel excitement while they look for achieving something that is not so easily available. Results revealed that during the time of achievement, users feel 40% more excited than usual. Furthermore, if they find their desired product, and it is also with reward, their purchase intent rises by 82%.

For example; a customer is looking for a party wear dress and comes to your store to purchase his/her desired product. Facilitate him/her with the reward of 10% discount. Such practices insist users make a purchase from your app again and again. It not only increases customer retention but also improves users dependency on your app.

Strategy #5: Keep Tracking the App On Daily Basis

According to a survey from Quettra, within 30 days of launch, most of the apps lose 90% of their initial users and within 90 days, 95% of users are gone. To sustain in the competition, the app should contain two qualities. First, it should offer more enjoyable, functional and rewarding experience than rest of the alternatives. Second, it should be incredible in its segment in terms of UI/UX experience and app model. Thus, combine consistent and positive user experience with relevant and thoughtful notifications and rewards to maximize customer retention.

Apply these strategies and set a core vision to establish a long-term relationship with the customers by making perfect UI/UX decisions. Being a leading mobile app development company, Intuz offers creative and conceptual user interface designing to deliver an incredible user experience to the app user. We integrate robust features and app models that work as fuel for your app. Think profoundly to create an app that becomes the part of users’ life and enhances users’ engagement.

What is MBaaS? Explore Its Key Benefits for Agile Mobile App Development

There was a time when website was quite necessary to reach out more customers and expand the business. Now mobile app becomes mandatory to have a powerful online presence. Are you planning to build up a mobile app? Then, we have something very important for you that is MBaaS.

What is MBaaS?

Mobile Backend as a Service (MBaaS) is a cloud computing platform that connects company’s mobile app with the relevant database and servers through software development kits (SDKs) and application program interfaces (APIs). MBaaS works as an intermediary that manages all backend connections of mobiles so that developers can deliver the best user experience.

MBaaS supports mobile apps by offering various backend services such as push notifications, cloud database storage, social networking integration, and more. As per Wikipedia, “Although a fairly nascent industry, trends indicate that these services are gaining mainstream traction with enterprise consumers.”

Design a dynamic MBaaS strategy to build up exclusive and highly functional mobile apps for your business. Here’re key benefits of MBaaS adoption.

Advantages of MBaaS for Agile Mobile App Development

  • Quicker Development Life Cycle

    MBaaS platform allows developers for faster development of enterprise-class mobile apps by providing ready-to-use backend integration layers and infrastructure. It reduces the efforts of developers for building the standard functions again and again that are commonly used in almost every mobile apps. Additionally, it helps in resolving complicated coding in a fraction of seconds.

    So, it enables developers to concentrate on creating a delightful front-end for mobile apps. Ultimately, adoption of MBaaS reduces time, efforts and money for mobile app development.

  • Greater Mobile App Performance

    Authenticated MBaaS services provider follows rigorous optimization and testing process to improve the performance of the app. When development, integrations, configuration and deployment of mobile app backend services took place in an isolated environment, you can have a surety of getting a secure app.

  • Smooth Integrations

    Success of a mobile app depends on its capability of fetching the relevant data that the company is already looking for. To get the perfect output, MBaaS sets a seamless and consistent integration among mobile backend and application database or server. Mobile app fetches required data from the database, connects it with the mobile backend, and displays the data on mobile app front-end to deliver fantastic user experience.

  • Data Management

    Smooth data integration can be achieved with logical data management. Design a workflow for MBaaS based mobile apps that involves a thoughtful decision on what data will be accessed by the app, how the app will access the data and how to maintain the security of database. Such rational flow generates perfect output of required details to the customers.

    Moreover, leverage MBaaS to connect various company data such as RSS feed and database with the mobile app. Online and offline access to various internal and external resources and data help on-field workers to increase their productivity and perform their job efficiently.

  • Better App Analysis

    Establish a robust MBaaS environment that keeps track of API traffic and provides details insights about app’s traffic. App owners can access the details of what is happening in their apps; who is actively accessing the app; and who are the most engaged users. Through the app analysis, app owners can convert their weakness into strengths as well as drive more and quality traffic on the app.

  • End-to-End Mobile Experience Offering

    Create sleek front-end of the app that seamlessly interacts with app architecture and backend services. Moreover, the app works seamlessly with your enterprise workflow to attain organizational objectives quickly. So, don’t miss to deliver an end-to-end experience to the customer to increase their engagement.

Thus, Intuz uses the power of MBaaS to keep a focus on delivering engaging in-app experience rather than managing the cloud backend of data-driven apps. Using the capabilities of MBaaS, we develop and deploy robust mobile apps that require less investment in terms of maintenance and optimization.

How Beacon Technology Expands Horizon of IoT and Cloud

Beacon IoT

In recent time, the most user-friendly technology under IoT umbrella is beacon. Organizations are using the capabilities of beacon to develop consumer facing enterprise apps. Cloud is also one of those technologies that facilitate businesses to connect consumers and workers through robust cloud applications. Beacon can be used with low powered Bluetooth modules to track users through offices, stores and factories, and send push notifications in context to mobile apps.

Google launched a new system Eddystone in the mid of the year 2015. This release has empowered the world of beacon technology. So, development of revolutionary mobile apps become easier with the integration of beacons, cloud and Internet of Things (IoT) than ever before. All the leading mobile app development companies are looking forward to leverage these platforms and set the best development practices for consumer facing mobile apps building.

When these three technologies interact with each other, it guarantees of simplex mobile app development of complex business processes. It helps customers and employees to perform their activities successfully and efficiently. It enables enterprises to increase client engagement and employee productivity.

Nowadays, basic form of beacon technology is everywhere around us. But as we are discussing to combine it with Cloud and IoT, it’s not everyone’s cup of tea to build a next generation mobile app without the help of highly experienced industry experts. Tie up with an early adopter of beacon technology to have smart strategies in place for your mobile app. If the IT company holds long lasting experience in the realm of Cloud and IoT, then it is icing on the cake.

Here’re key strategies to evolve ground-breaking mobile app using the beacon technology.

Focus on Valuable Context Delivery

Beacon technology facilitates organizations to create location-based context. If the technology combines with GPS and other location-based technologies, it works as an add-on. GPS is the best technology to stay connected with customers through the context outdoors. It requires conjunction with consumers’ installed app to provide the information. But beacon is more reliable while it comes to sharing context inside.

Another popular approach for useful context offering is printed Quick Response (QR) codes. It establishes linking amongst cloud application and physical object. However, to know the QR code content, users have to scan the code manually from printed stickers. So, it adds another layer of location management.

Beacon facilitates companies to send automatic push notifications to the users about products and services. Interaction amongst beacon and back-end cloud application enables organizations to keep all the data updated dynamically at cloud platform. It helps business to make accurate business decisions using the latest data.

Connectivity Amongst Virtual and Physical

Combination of these technologies builds robust mobile apps that create a bridge between the virtual world and physical things. Let’s take an example of museums; earlier the owners tend to use QR codes to push out background information about different art pieces to the users. These days, they use beacon to send the same information on the dedicated mobile apps in faster and better way.

For the beacon technology projects, along with unique development, connection of beacon with cloud application and web application is equally essential. Include all the necessary and advanced functions in one-time development, so consumers need not to download the new apps every time. Develop next generation mobile applications and deliver immersive experiences to the users along with something they can take away. It also drives cost cutting for the businesses.

By creating treasure, organizations can attract the consumer. For an instance, create a treasure app to deliver surprise gift to the users. While the users are moving into the museum, allow them to install and unlock the app in mobile and offer them the gift. It creates an aura of excitement across the users while they are going through the museum.

Custom Prototype Establishment

Define advanced strategies for your beacon project to improve customer engagement. Use various IoT kits such as Photon and Estimote beacon that contain Wi-Fi radio, outputs of driving sensors and motors, and processors. Define a customized beacon protocol for integration of different IoT kits as per the requirements. With the tailored protocol, it is quite easy for businesses to manage a fleet of beacons.

There might be few concerns with the power supply to the physical box of the beacon. The issue can be resolved up to some extent by using the rechargeable battery, solar power or power cords. Additionally, integration of content management system with beacon technology based mobile apps simplifies content updating process.

Linking with Objects

Traditional beacons send Universal Unique Identifiers (UUIDS). It is a 128-bit number that is used to identify any entity or object uniquely on the internet. This number connects the back-end of cloud application with a dedicated mobile app. Now businesses use Eddystone, a latest open source technology from Google. It allows businesses broadcasting website URL to users or add it in the beacon. Users can access the content and information from the website using the browser without mobile apps.

Eddystone is a technology that runs on a Google browser for Apple users. The beta channel of this beacon technology works on Chrome for Android. It is expected this strategy of Google enables Apple iBeacon to send URLs very soon.

Implementation of these strategies enables businesses to increase consumer base through progressive web applications. Beacon based mobile apps start their life as a web application, but gradually they become app-like.

To leverage an innovative mobile app based on incredible combination of the beacon, Cloud, and IoT technologies, get in touch with us. Develop highly dynamic mobile apps that offer streamlined business process at least investment.