Does Your E-Commerce Business Need a Mobile App?

Does Your E-Commerce Business Need a Mobile App

The mobile landscape has shown huge promise in terms of revenue and profitability growth for every industry. The way apps have been successful in helping e-commerce segment succeed is a legendary feat. If you are stuck with the decision of going mobile, let us help by enlightening you about the facts that will help you realize the true potential of mobile apps for your e-commerce business.

Improved Customer Experience

User experience is a major determining factor in the success of an e-commerce store. Not only it drives conversion and sales figures, it drives loyalty and organic growth, too. The quality of user experience from online shopping is the major deciding factor for user engagement in your business.

According to a report, 85% of the online shoppers prefer using mobile apps for sake of better user experience and convenience. Through native mobile app development, you can improve customer experience that will surely improve the sales figures for your e-commerce store.

Accelerating Conversion Rates

Apps are said to drive more conversions than a mobile or desktop website. No matter how costly the app route may seem to you at present, the steep rise in sales revenue after you drive traffic to your e-commerce mobile app will make every cost seem affordable.

Apps also are known to reduce the instances related to cart abandonment. As apps promote instant checkout and offer simplified payment methods, users are tempted to buy directly through their mobiles, instantly. Using the mobile app, you can push sales and ensure that users stay engaged to your store and end up buying something.

Better SEO Rankings

Major mobile search engines such as Google and Apple Spotlight are known to promote e-commerce stores with a mobile app owing to app indexing. The app indexing process ranks app content and website content collectively to give a boost to your search engine rankings. So, if you are struggling to be seen in organic search results, having a mobile app can significantly improve your prospects.

As app indexing results are prioritized over regular web results, it is harder to get first-page ranking in mobile search in the present times if you do not have a mobile app. Moreover, as mobile users dominate the online landscape, you might lose a major chunk of potential buyers if you do not invest in mobile app development now. So, surely your e-commerce store needs a mobile app for driving organic traffic to your store.

Driving Greater User Engagement

According to industry data, shopping apps are the most-used apps by a mobile user. A mobile user has approximately 17.5 shopping app sessions in one month. Also, push app notification open rates are as high as 50-80% in e-commerce segment. This means that users stay engaged to shopping websites in a much better way when they have a shopping mobile app. Improved user engagement ensures better prospects for growth in terms of sales and profitability in the long run.

Improved Credibility and Recognition

Mobile apps are considered more secure, reliable and safer than mobile websites by users across the globe. As a mobile app can be embedded with secured payment methods and faster checkout capabilities, apps build trust among the users of an e-commerce store. Also, as shopping apps stay in the mobile phone of the user for a comparatively longer time than they spend on browsing a website, this gives e-commerce business a chance to connect with the customer, analyze his/her behavior, provide personalized suggestions and develop brand loyalty and trust over the long term.

So, if you are thinking of going mobile, you should not wait for anything. Straight away you should think of investing in e-commerce mobile app development to ensure you are not left behind in the clash of the e-commerce titans in the modern era. Through native mobile app development, you can claim your share in the e-commerce sales pie owing to improved conversion rates, better engagement and SEO rankings.

Looking forward to get a mobile app for your e-commerce business? Get a free consultation with our Experts.


What is MBaaS? Explore Its Key Benefits for Agile Mobile App Development

There was a time when website was quite necessary to reach out more customers and expand the business. Now mobile app becomes mandatory to have a powerful online presence. Are you planning to build up a mobile app? Then, we have something very important for you that is MBaaS.

What is MBaaS?

Mobile Backend as a Service (MBaaS) is a cloud computing platform that connects company’s mobile app with the relevant database and servers through software development kits (SDKs) and application program interfaces (APIs). MBaaS works as an intermediary that manages all backend connections of mobiles so that developers can deliver the best user experience.

MBaaS supports mobile apps by offering various backend services such as push notifications, cloud database storage, social networking integration, and more. As per Wikipedia, “Although a fairly nascent industry, trends indicate that these services are gaining mainstream traction with enterprise consumers.”

Design a dynamic MBaaS strategy to build up exclusive and highly functional mobile apps for your business. Here’re key benefits of MBaaS adoption.

Advantages of MBaaS for Agile Mobile App Development

  • Quicker Development Life Cycle

    MBaaS platform allows developers for faster development of enterprise-class mobile apps by providing ready-to-use backend integration layers and infrastructure. It reduces the efforts of developers for building the standard functions again and again that are commonly used in almost every mobile apps. Additionally, it helps in resolving complicated coding in a fraction of seconds.

    So, it enables developers to concentrate on creating a delightful front-end for mobile apps. Ultimately, adoption of MBaaS reduces time, efforts and money for mobile app development.

  • Greater Mobile App Performance

    Authenticated MBaaS services provider follows rigorous optimization and testing process to improve the performance of the app. When development, integrations, configuration and deployment of mobile app backend services took place in an isolated environment, you can have a surety of getting a secure app.

  • Smooth Integrations

    Success of a mobile app depends on its capability of fetching the relevant data that the company is already looking for. To get the perfect output, MBaaS sets a seamless and consistent integration among mobile backend and application database or server. Mobile app fetches required data from the database, connects it with the mobile backend, and displays the data on mobile app front-end to deliver fantastic user experience.

  • Data Management

    Smooth data integration can be achieved with logical data management. Design a workflow for MBaaS based mobile apps that involves a thoughtful decision on what data will be accessed by the app, how the app will access the data and how to maintain the security of database. Such rational flow generates perfect output of required details to the customers.

    Moreover, leverage MBaaS to connect various company data such as RSS feed and database with the mobile app. Online and offline access to various internal and external resources and data help on-field workers to increase their productivity and perform their job efficiently.

  • Better App Analysis

    Establish a robust MBaaS environment that keeps track of API traffic and provides details insights about app’s traffic. App owners can access the details of what is happening in their apps; who is actively accessing the app; and who are the most engaged users. Through the app analysis, app owners can convert their weakness into strengths as well as drive more and quality traffic on the app.

  • End-to-End Mobile Experience Offering

    Create sleek front-end of the app that seamlessly interacts with app architecture and backend services. Moreover, the app works seamlessly with your enterprise workflow to attain organizational objectives quickly. So, don’t miss to deliver an end-to-end experience to the customer to increase their engagement.

Thus, Intuz uses the power of MBaaS to keep a focus on delivering engaging in-app experience rather than managing the cloud backend of data-driven apps. Using the capabilities of MBaaS, we develop and deploy robust mobile apps that require less investment in terms of maintenance and optimization.

Drive Your Business Sales Growth To The Next Level With Big Data

“The global big data market will grow from $18.3B in 2014 to $92.2B by 2026, representing a compound annual growth rate of 14.4 percent.” – Forbes

So, is it a smart decision to ignore the importance of big data for your business? Of course not.

Since the last couple of years, big data becomes a buzzword across the globe. Everyone feels an attraction towards this word. Above figures also unveil the same. Big data market is going through a tremendous growth that will only go up in future as well.

Businesses, especially, have to be serious about the use of big data and BI (Business Intelligence) to attain enormous success by strategizing sales, marketing, operational and financial efforts. Big data is incredibly big.

Data is growing faster than ever before and by the year 2020, about 1.7 megabytes of new information will be created every second for every human being on the planet. – Forbes

It’s a challenge for organizations to identify the relevant data from the bulk and take it forward for detailed analysis.

Let’s understand the essence of big data in terms of sales.

What Big Data Means to Sales?

Business landscape is turning out to be more and more competitive every day. Adopting consumer-centric, organizations starts focusing on exploring and penetrating in new markets, increasing target customers, and attain maximum consumer retention through optimal operational performance. Well, big data is one stop solution for all these requirements. It encompasses data from traditional (applications and software) as well as ultra-modern platforms (social media and mobile apps).

Core concern of the companies is to bifurcate relevant data out of the sheer volume of data from all different resources and utilize them effectively to monetize the sales performance. To filter the most appropriate data, organizations have to use predictive analytics technologies. It facilities businesses with immense information that ultimately help them to learn about future risks and opportunities in sales.

Key Impacts of Big Data On Sales Growth

Identification of Potential Prospects

Large amount of customer data enables companies to have detailed insights into their target audience. However, only relevant customers drive assured business. To identify reliable clients, organizations have to analyze customer’s frequently changing behaviours thoroughly.

Big data helps companies to reach out to the target audience, offer relevant products/services to them and generate assured sales. The predictive customer analytics help sales staff to visualize the future client base, build robust sales strategy, improve decision making and make greater revenue.

Boost Your Sales Funnel with More Accuracy

Predictive analysis of big data allows organizations to have deeper insights into traditional as well as advanced data sources. It helps companies to boost their sales funnel with the precise understanding of buyer’s behaviours and motivations while they make a purchase decision.

Utilizing the detailed information from big data, businesses can energize their sales practice. They can explore new ways to enhance sales, expand opportunities and increase client satisfaction. Design and implement a customized approach for selling products/services using the next generation capabilities of big data.

Improved Sales Productivity

Big data provides all essential information to the sales representatives in fractions of a second. Thus, sales professionals can focus more on selling part rather than finding out relevant data. It helps in impressing customers, reducing sales efforts, increasing conversion rate and ultimately generating maximum ROI.

Moreover, technology enhancements permit businesses to go for real-time data capturing as well. It helps organizations in automating their sales process via large-scale data analysis and processing without human intervention. Less human interference, more error free output.

Harness the power of big data and run your business with predictive sales intelligence. Set up concrete and profitable sales strategies based on data-driven predictions rather than intuitions. While your sales process relies on big data, there are less chances of business failure.

Intuz loves to help you in your journey to success by offering hi-tech mobile application development to manage data-driven processes effectively, easily and quickly. Share your requirements with our exerts who have long lasting experience and exclusive expertise in building data driven iOS and Android mobile apps.