App Marketing Predictions for 2017. What Has Changed?

App marketing is a relatively new concept, but the way it is gaining an overwhelming response from the marketers, it becomes an inseparable part of the mobile development service. It is one of the highly competitive services that are changing the app development field.

It’s not everybody’s cup of tea to deliver reliable and successful app marketing services that cater expected results. It requires creative strategy, data-driven methodology and ability to explore more than others to facilitate businesses with a large number of app installs. As it is a rapidly growing field, marketers have to be ready to adopt new ecosystem and modern trends in order to embrace profitable business benefits.

Intuz has hands-on experience in delivering advanced app marketing services. We have a team of market experts who have proven expertise in planning out and executing the highly customized app marketing strategy to deliver committed results. To achieve optimum app downloads, all we need to do is, market an app in a way that appeals to users and encourages them for installation.

For an effective app marketing, Intuz team closely checks out all the latest updates. Such practice enables us in identifying the future of this service. And based on our analysis, we are going to discuss the app marketing predictions for 2017.

More Accurate Predictive Analytics

This is one of the most dynamic analytics that facilitates marketers with various information such as which users are projected to churn, convert, purchase and influence their friends. They can use this invaluable data to target their next campaign for engagement, revenue, retention, acquisition, and so on. Well, until the time, predictive analytics is not considered as a reliable technique to get authenticated data.

In 2017, the algorithm of predictive analytics is projected to be smarter and more advanced so that the marketers can get maximum benefits out of it. It is expected, predictive analytics will be an integral part of app marketing strategy in the near future.

Quick and Easy Data Accessibility

For marketers, data is like lifeblood. It helps marketers in getting a profound understanding on who is making an in-app purchase, who is getting engaged with the ads, who is installing the app, and much more. It is quite tough for app marketers to analyze the user’s in-app behaviour and the effect of their marketing campaign without accessing the data.

In 2017, with the arrival of new tools, data will be available to marketers in a more actionable way. So, it will be easy for them to utilize the data for future campaigns and user re-engagement efforts.

Rise of New Ad Networks

These days’ app marketers have tons of great advertisement platforms such as social media, rich media, native, video, etc. In 2017, marketers will have more dynamic ad networks to connect and engage the target audience. Playable ads are the key attraction of the upcoming year, as they help marketers to do their job better by facilitating users with the true sense of what the app all about.  New ad platforms allow publishers and marketers to run their campaigns more effectively than before.

Video Continues to Appeal Users Senses

Though new ad formats are introduced in the market, the video will not lose the interest of people. It will remain the most preferable ad format in the industry. Marketers can include mobile video in another channel mix. In-feed video, social video, and full-screen video are the most popular video format for app installs. Creative videos are blessing for app monetization, as they provide a walk-through of the entire app experience. Moreover, it is quite cost-effective to create and run a video campaign to attain user attention.

Smooth Data Sharing

Organizations tend to share the best practices and helpful strategies with other businesses. But, when it comes to sharing the data, they used to be secretive. Well, app marketing stream is a bit different from them. Here, the app marketing service providers are ready to share their data with others.

Throughout 2016, various companies had revealed their data insights. One of them was Oliver Kern of Lockwood Publishing on methods of establishing LTV. We can expect much more this type of sharing in 2017. It helps the other companies to define their app marketing strategy accordingly.

Collaborative Data Reports

There was a time when marketers have to use a database and SQL to run the various types of reports. But, today the market has various report generation tools that work with no or little SQL and allow users to extract the reports whenever they need. App marketing service providers can create the report of their valuable data and share it with internal resources as per the requirements. It helps a lot in simplifying intra-team collaboration.

Mobile Marketing Automation

Mobile marketing automation is an emerging concept that helps marketers to attain customer retention. Marketers can hold those customers who opt-in to receive push messages and emails.

Deliver a more personal and welcoming user experience by sending personalized push notifications that inspire users to open the app once and use it again and again. Adopting the pre-install email marketing tactic, marketers can generate lasting effects on customer engagement and longevity.

In 2017, more small to large scale businesses will move towards implementation of mobile marketing automation tools to cultivate long-term relation with the customers and drive maximum revenue.

At Intuz, we have started modifying our standard app marketing practices to address highly dynamic market needs. Our app marketing enthusiasts always eager to serve you by delivering reliable and the best app marketing solutions. Do you have your app marketing requirements ready with you? Don’t feel hesitant to get in touch with us. We commit to maximize your app installs and increase customer retention too.

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Drive Your Business Sales Growth To The Next Level With Big Data

“The global big data market will grow from $18.3B in 2014 to $92.2B by 2026, representing a compound annual growth rate of 14.4 percent.” – Forbes

So, is it a smart decision to ignore the importance of big data for your business? Of course not.

Since the last couple of years, big data becomes a buzzword across the globe. Everyone feels an attraction towards this word. Above figures also unveil the same. Big data market is going through a tremendous growth that will only go up in future as well.

Businesses, especially, have to be serious about the use of big data and BI (Business Intelligence) to attain enormous success by strategizing sales, marketing, operational and financial efforts. Big data is incredibly big.

Data is growing faster than ever before and by the year 2020, about 1.7 megabytes of new information will be created every second for every human being on the planet. – Forbes

It’s a challenge for organizations to identify the relevant data from the bulk and take it forward for detailed analysis.

Let’s understand the essence of big data in terms of sales.

What Big Data Means to Sales?

Business landscape is turning out to be more and more competitive every day. Adopting consumer-centric, organizations starts focusing on exploring and penetrating in new markets, increasing target customers, and attain maximum consumer retention through optimal operational performance. Well, big data is one stop solution for all these requirements. It encompasses data from traditional (applications and software) as well as ultra-modern platforms (social media and mobile apps).

Core concern of the companies is to bifurcate relevant data out of the sheer volume of data from all different resources and utilize them effectively to monetize the sales performance. To filter the most appropriate data, organizations have to use predictive analytics technologies. It facilities businesses with immense information that ultimately help them to learn about future risks and opportunities in sales.

Key Impacts of Big Data On Sales Growth

Identification of Potential Prospects

Large amount of customer data enables companies to have detailed insights into their target audience. However, only relevant customers drive assured business. To identify reliable clients, organizations have to analyze customer’s frequently changing behaviours thoroughly.

Big data helps companies to reach out to the target audience, offer relevant products/services to them and generate assured sales. The predictive customer analytics help sales staff to visualize the future client base, build robust sales strategy, improve decision making and make greater revenue.

Boost Your Sales Funnel with More Accuracy

Predictive analysis of big data allows organizations to have deeper insights into traditional as well as advanced data sources. It helps companies to boost their sales funnel with the precise understanding of buyer’s behaviours and motivations while they make a purchase decision.

Utilizing the detailed information from big data, businesses can energize their sales practice. They can explore new ways to enhance sales, expand opportunities and increase client satisfaction. Design and implement a customized approach for selling products/services using the next generation capabilities of big data.

Improved Sales Productivity

Big data provides all essential information to the sales representatives in fractions of a second. Thus, sales professionals can focus more on selling part rather than finding out relevant data. It helps in impressing customers, reducing sales efforts, increasing conversion rate and ultimately generating maximum ROI.

Moreover, technology enhancements permit businesses to go for real-time data capturing as well. It helps organizations in automating their sales process via large-scale data analysis and processing without human intervention. Less human interference, more error free output.

Harness the power of big data and run your business with predictive sales intelligence. Set up concrete and profitable sales strategies based on data-driven predictions rather than intuitions. While your sales process relies on big data, there are less chances of business failure.

Intuz loves to help you in your journey to success by offering hi-tech mobile application development to manage data-driven processes effectively, easily and quickly. Share your requirements with our exerts who have long lasting experience and exclusive expertise in building data driven iOS and Android mobile apps.

VR and AR: Game-Changing Technologies for Businesses in 2017

Virtual Reality (VR) and Augmented Reality (AR) become an integral part of all top-notch technology summits. Increasing acceptance of these concepts excites businesses and customers too. Though both technologies are in the inception phase, they promise to deliver revolutionary solutions for dynamic computing and interaction among various devices.

In 2016, multiple innovative hardware launched by the tech giants for enterprises and customers. So, this year is going to be a landmark for exclusive AR and VR success. We can expect a large number of technology releases in next couple of years.

‘The sales of augmented and virtual reality devices could reach $80 billion by 2025.’ – Goldman Sachs

As these technologies have started gaining immense popularity, it is essential for us to know the key differences between Virtual Reality (VR) and Augmented Reality (AR). Moreover, we must have detailed insights how these technologies drive competitive edge to the businesses.

Virtual Reality (VR)

VR is a completely artificial environment. It is represented to the users in such way that users are completely immersed into an alternate environment. There is a complete exclusion of users’ real environment. The best example of VR is Oculus Rift, a wearable headset from Facebook.

Normally, VR devices do not work in an isolated environment. They tie up with other machines to gain the power of computing. Headsets, like Oculus Rift, work with multiple sensors that track the movement of user’s head and accordingly shift the images within the headset. So, device users can explore the virtual world smoothly that is projected to them as their natural world.

VR is all about content that can be delivered to end users to hold their senses. Few first generation devices are already launched in 2016. The basic focus of these devices is to engage consumers for entertainment, especially gaming.

VR for Enterprises

As we discussed, these days, entertainment industry taking full-fledged advantage of VR to amaze the users by delivering an incredible gaming experience. It also carries tremendous potential to serve the other industry domains too. AR helps enterprises in simplifying complex business processes by interacting with different machines and systems.

VR devices are useful to the manufacturing industry to create realistic training programs and view 3D renderings of models, developed using computer-supported drawing tools.

Would you like to know which advantages you can gain through the adoption of VR technology? Read out VR Is Ready to Revolutionize Your Business. Are You?

The exceptional quality is the ultimate limit of VR. As VR blocks the real-world presence completely, it also restricts the use of real environment objects. This is one of the key reasons that the concept of AR introduced to the market.

Augmented Reality (AR)

AR is an integration of digital information with users’ real-time environment. It facilitates users to continue their work while digital information is adaptively fed to real world situation. AR hardware devices run on an Operating System (OS) and work isolated without getting paired with any other device.

Android is the most popular OS nowadays. The recent AR devices are compatible to work with Android 4.x.x. New AR devices are expected from manufacturers to release at the end of this year. The forthcoming AR devices will run closely with Android 5.0. Additionally, Microsoft has recently started to work with HoloLens that is considered a game changer for the AR industry.

Gradually, most of the hardware device manufacturers have started to develop Android apps using SDKs to take benefit of AR capabilities of their devices. So, there are chances that the innovation of AR devices will be decreased in the future.

Microsoft has announced that use of HoloLens will be identical to build an app for the other Windows 10 devices. So, development of an app can be faster as developers can build the advanced apps for Android and Windows platforms using the popular app development tools.

If you are excited to explore other devices and apps that work using the AR. You can see Augmented Reality: It’s Not Magic Anymore!

These days, the market of AR app runs slowly, but it is expected to grow swiftly for enterprises.

‘The AR will be a $2.4 billion market by 2019.’ – Juniper

AR for Enterprises

Enterprises have also started exploring and experimenting the advanced offerings of AR apps and devices. AR apps are adopted by various industry domains to optimize the processes.

Creative Art:

AR provides a dynamic canvas to the design artist to put their ideas together and create a prototype instantly. This will also reduce time-to-market of any design.

Manufacturing:

Using the AR cloud, enterprises can simplify their on-field operations. While visiting the clients at remote locations for support services, field workers can call technicians and share the real-time issue with them through headset’s camera. This will help workers to talk with the technicians without holding the cell phone in the hands for a long time.

Retail:

AR helps retailers at the point-of-sale, where they can allow customers to customize their products. Moreover, customers can have a real-time look at their custom designed product before they make a purchase decision.

Healthcare:

Complicated surgeries can be done easily by communicating with expert surgeons. AR apps help medical professionals to stay connect with experts during surgery and take their important inputs to make the surgery successful. AR devices are used in medical school education as well.

Both the technologies help business in achieving their objectives by introducing next generation devices, apps, and hardware. Intuz holds exceptional competencies in building VR and AR based mobile apps for versatile industry domains. Get in touch with our experts to develop more mature, productive and robust mobile apps using VR and AR technologies.