Reasons Why Your Business Will Profit from Enterprise Mobility/Mobile Apps?

Last week, it was suddenly clicked in my mind that my mom’s birthday is about to come after three days. I didn’t plan any gift or party yet. Even due to the tight schedule, it was not possible for me to go out and arrange the things for her. In this situation, I simply picked my smartphone and made the required arrangements such as gift ordering, restaurant booking, and inviting the guests within one hour of time span using few mobile apps.

This case made me realized how much smartphone is important in our day to day life. If we look at this case from the commercial perspective, companies having trendy mobile apps for the businesses can win more opportunities than others.

Both the enterprise mobile apps or consumer-focused mobile apps ultimately automate the business processes, increase users’ engagement, improve business efficiency, and generate maximum ROI. These are the reasons mobile app development market is continuously growing. Generate and seize infinite business opportunities by outsourcing your mobile app project to a reliable mobile app development company.

Are you still in a dilemma to develop mobile apps for the business or not? Read out this article. It gives you the reasons why mobile apps are an integral part of the businesses.

App Market is Growing Consistently

Today, the world has smart users who perform their various personal and professional activities using the smartphone. App Annie conducted a survey regarding how much time individual users are spending on apps. They stated that the average time individual users spend on apps was increased by 25% from Q1 2014 to Q1 2016.

time spent in apps per User
Image source: appannie.com

This number clears that we are spending more and more time with the apps in compared to past years.

Interactions Become Seamless with Apps

As per research of App Annie, “Between Q1 2014 and Q1 2016, we saw the worldwide average length of an app session on Android phones increase by approximately 35%.” Users interaction with the mobile apps is usually complex and longer, as they are accessing video and music content as well as gaming and shopping activities.

Average app session length
Image source: appannie.com

Additionally, sophisticated features of the app inspire app users to interact with the app more and more. Intuz professional build intuitive mobile apps that help businesses in addressing consumers’ frequently changing needs effectively. Interaction through mobile platform facilitates with more flexibility and comfortability that is capable enough to disrupt traditional platforms.

Exclusive Replacement of Traditional Platforms

Smartphone is considered one stop solution of this millennium as it offers infinite information to the people about any topic or search. Users choose the mobile platform for online shopping and search than computers.

A recent study of Ofcom suggested that smartphones become “important device” in the UK by overtaking laptop usage for accessing the internet.

In the US, mobile devices are gradually replacing the Televisions by allowing users to watch their favourite shows and tournaments anytime anywhere.

If we talk about China, mobile is the primary device in the quickly growing markets.

Whereas mobile-first companies are redefining Indian retail industry as long-term infrastructure investment in Wi-Fi and mobile networks, begin to pay off.

Thus, mobile is expanding all over the world and becoming the first screen for consumers’ in developed as well as emerging markets. There is no doubt that we are living in an era of mobile-centric customers with the mobile-driven economy where tradition platforms are losing their charisma.

Sail the Ocean of Opportunities with Mobile App

Mobile is the hottest platform to grab numerous business opportunities and increase customer engagement. Let’s see how mobile app development drive more businesses to the companies.

Mobile Ads Bang the Market:

According to research, mobile ads will generate more revenue than Television ads by 2020. Promote your products/services via mobile ads to gain customer attention and generate leads. Mobile ads boost marketing strategy of the businesses by providing them next level exposure.

Immense Increment in Purchase:

Users prefer mobile apps to purchase the products/services. App Annie remarked that there were 90% of user who uses mobile apps to make a buying decision. Only 10% of user uses top browsers to purchase the products/service.

According to Google, in 2016, 50% of users used mobile apps to make a purchase decision, 45% of users preferred mobile apps to search for the product information, and 29% of users made a purchase online and offline based on the research from mobile apps. As per a research, during the Black Friday 2015, online and mobile were the most preferred platforms for shopping across the US region. The Western retailers stated that basket spend was greater in an app in compared to purchase from mobile or desktop browser.

Apart from transactional benefits, retailers also want to develop mobile applications to enhance users experience and boost customers’ loyalty and interest. Mobile apps help businesses to deliver personalize experience to the users by sending them targeted notifications.

So, take a step ahead and make your business mobile-centric to close all business opportunities successfully.

Stay Connected with Consumers via Mobile App:

Consumers favor communicating with the business through messaging instead of calling. So, retailers have started to use various chat tools such as click-to-message, chatbots, 3rd party messaging apps, and much more. By sending right message to right target audience at the right time, business can attain more competitive advantages of mobile messaging apps than any traditional channel.

Stay Tunes with Mobile-First Future

Today, consumers are more tech savvy as they are more comfortable with the smartphone to purchase the products/services. As per a survey, the mobile-first concept is widely accepted by the younger users. So, it will be one of the dominating trends in the very near future. Retailers of emerging or developed market have to embrace the mobile app to accomplish their business milestones and drive assured success.

Looking to develop next generation mobile app for your business? Avail proven expertise of Intuz team that promises you to deliver extreme satisfaction with expected output.

App Marketing Predictions for 2017. What Has Changed?

App marketing is a relatively new concept, but the way it is gaining an overwhelming response from the marketers, it becomes an inseparable part of the mobile development service. It is one of the highly competitive services that are changing the app development field.

It’s not everybody’s cup of tea to deliver reliable and successful app marketing services that cater expected results. It requires creative strategy, data-driven methodology and ability to explore more than others to facilitate businesses with a large number of app installs. As it is a rapidly growing field, marketers have to be ready to adopt new ecosystem and modern trends in order to embrace profitable business benefits.

Intuz has hands-on experience in delivering advanced app marketing services. We have a team of market experts who have proven expertise in planning out and executing the highly customized app marketing strategy to deliver committed results. To achieve optimum app downloads, all we need to do is, market an app in a way that appeals to users and encourages them for installation.

For an effective app marketing, Intuz team closely checks out all the latest updates. Such practice enables us in identifying the future of this service. And based on our analysis, we are going to discuss the app marketing predictions for 2017.

More Accurate Predictive Analytics

This is one of the most dynamic analytics that facilitates marketers with various information such as which users are projected to churn, convert, purchase and influence their friends. They can use this invaluable data to target their next campaign for engagement, revenue, retention, acquisition, and so on. Well, until the time, predictive analytics is not considered as a reliable technique to get authenticated data.

In 2017, the algorithm of predictive analytics is projected to be smarter and more advanced so that the marketers can get maximum benefits out of it. It is expected, predictive analytics will be an integral part of app marketing strategy in the near future.

Quick and Easy Data Accessibility

For marketers, data is like lifeblood. It helps marketers in getting a profound understanding on who is making an in-app purchase, who is getting engaged with the ads, who is installing the app, and much more. It is quite tough for app marketers to analyze the user’s in-app behaviour and the effect of their marketing campaign without accessing the data.

In 2017, with the arrival of new tools, data will be available to marketers in a more actionable way. So, it will be easy for them to utilize the data for future campaigns and user re-engagement efforts.

Rise of New Ad Networks

These days’ app marketers have tons of great advertisement platforms such as social media, rich media, native, video, etc. In 2017, marketers will have more dynamic ad networks to connect and engage the target audience. Playable ads are the key attraction of the upcoming year, as they help marketers to do their job better by facilitating users with the true sense of what the app all about.  New ad platforms allow publishers and marketers to run their campaigns more effectively than before.

Video Continues to Appeal Users Senses

Though new ad formats are introduced in the market, the video will not lose the interest of people. It will remain the most preferable ad format in the industry. Marketers can include mobile video in another channel mix. In-feed video, social video, and full-screen video are the most popular video format for app installs. Creative videos are blessing for app monetization, as they provide a walk-through of the entire app experience. Moreover, it is quite cost-effective to create and run a video campaign to attain user attention.

Smooth Data Sharing

Organizations tend to share the best practices and helpful strategies with other businesses. But, when it comes to sharing the data, they used to be secretive. Well, app marketing stream is a bit different from them. Here, the app marketing service providers are ready to share their data with others.

Throughout 2016, various companies had revealed their data insights. One of them was Oliver Kern of Lockwood Publishing on methods of establishing LTV. We can expect much more this type of sharing in 2017. It helps the other companies to define their app marketing strategy accordingly.

Collaborative Data Reports

There was a time when marketers have to use a database and SQL to run the various types of reports. But, today the market has various report generation tools that work with no or little SQL and allow users to extract the reports whenever they need. App marketing service providers can create the report of their valuable data and share it with internal resources as per the requirements. It helps a lot in simplifying intra-team collaboration.

Mobile Marketing Automation

Mobile marketing automation is an emerging concept that helps marketers to attain customer retention. Marketers can hold those customers who opt-in to receive push messages and emails.

Deliver a more personal and welcoming user experience by sending personalized push notifications that inspire users to open the app once and use it again and again. Adopting the pre-install email marketing tactic, marketers can generate lasting effects on customer engagement and longevity.

In 2017, more small to large scale businesses will move towards implementation of mobile marketing automation tools to cultivate long-term relation with the customers and drive maximum revenue.

At Intuz, we have started modifying our standard app marketing practices to address highly dynamic market needs. Our app marketing enthusiasts always eager to serve you by delivering reliable and the best app marketing solutions. Do you have your app marketing requirements ready with you? Don’t feel hesitant to get in touch with us. We commit to maximize your app installs and increase customer retention too.