Reasons Why Your Business Will Profit from Enterprise Mobility/Mobile Apps?

Last week, it was suddenly clicked in my mind that my mom’s birthday is about to come after three days. I didn’t plan any gift or party yet. Even due to the tight schedule, it was not possible for me to go out and arrange the things for her. In this situation, I simply picked my smartphone and made the required arrangements such as gift ordering, restaurant booking, and inviting the guests within one hour of time span using few mobile apps.

This case made me realized how much smartphone is important in our day to day life. If we look at this case from the commercial perspective, companies having trendy mobile apps for the businesses can win more opportunities than others.

Both the enterprise mobile apps or consumer-focused mobile apps ultimately automate the business processes, increase users’ engagement, improve business efficiency, and generate maximum ROI. These are the reasons mobile app development market is continuously growing. Generate and seize infinite business opportunities by outsourcing your mobile app project to a reliable mobile app development company.

Are you still in a dilemma to develop mobile apps for the business or not? Read out this article. It gives you the reasons why mobile apps are an integral part of the businesses.

App Market is Growing Consistently

Today, the world has smart users who perform their various personal and professional activities using the smartphone. App Annie conducted a survey regarding how much time individual users are spending on apps. They stated that the average time individual users spend on apps was increased by 25% from Q1 2014 to Q1 2016.

time spent in apps per User
Image source: appannie.com

This number clears that we are spending more and more time with the apps in compared to past years.

Interactions Become Seamless with Apps

As per research of App Annie, “Between Q1 2014 and Q1 2016, we saw the worldwide average length of an app session on Android phones increase by approximately 35%.” Users interaction with the mobile apps is usually complex and longer, as they are accessing video and music content as well as gaming and shopping activities.

Average app session length
Image source: appannie.com

Additionally, sophisticated features of the app inspire app users to interact with the app more and more. Intuz professional build intuitive mobile apps that help businesses in addressing consumers’ frequently changing needs effectively. Interaction through mobile platform facilitates with more flexibility and comfortability that is capable enough to disrupt traditional platforms.

Exclusive Replacement of Traditional Platforms

Smartphone is considered one stop solution of this millennium as it offers infinite information to the people about any topic or search. Users choose the mobile platform for online shopping and search than computers.

A recent study of Ofcom suggested that smartphones become “important device” in the UK by overtaking laptop usage for accessing the internet.

In the US, mobile devices are gradually replacing the Televisions by allowing users to watch their favourite shows and tournaments anytime anywhere.

If we talk about China, mobile is the primary device in the quickly growing markets.

Whereas mobile-first companies are redefining Indian retail industry as long-term infrastructure investment in Wi-Fi and mobile networks, begin to pay off.

Thus, mobile is expanding all over the world and becoming the first screen for consumers’ in developed as well as emerging markets. There is no doubt that we are living in an era of mobile-centric customers with the mobile-driven economy where tradition platforms are losing their charisma.

Sail the Ocean of Opportunities with Mobile App

Mobile is the hottest platform to grab numerous business opportunities and increase customer engagement. Let’s see how mobile app development drive more businesses to the companies.

Mobile Ads Bang the Market:

According to research, mobile ads will generate more revenue than Television ads by 2020. Promote your products/services via mobile ads to gain customer attention and generate leads. Mobile ads boost marketing strategy of the businesses by providing them next level exposure.

Immense Increment in Purchase:

Users prefer mobile apps to purchase the products/services. App Annie remarked that there were 90% of user who uses mobile apps to make a buying decision. Only 10% of user uses top browsers to purchase the products/service.

According to Google, in 2016, 50% of users used mobile apps to make a purchase decision, 45% of users preferred mobile apps to search for the product information, and 29% of users made a purchase online and offline based on the research from mobile apps. As per a research, during the Black Friday 2015, online and mobile were the most preferred platforms for shopping across the US region. The Western retailers stated that basket spend was greater in an app in compared to purchase from mobile or desktop browser.

Apart from transactional benefits, retailers also want to develop mobile applications to enhance users experience and boost customers’ loyalty and interest. Mobile apps help businesses to deliver personalize experience to the users by sending them targeted notifications.

So, take a step ahead and make your business mobile-centric to close all business opportunities successfully.

Stay Connected with Consumers via Mobile App:

Consumers favor communicating with the business through messaging instead of calling. So, retailers have started to use various chat tools such as click-to-message, chatbots, 3rd party messaging apps, and much more. By sending right message to right target audience at the right time, business can attain more competitive advantages of mobile messaging apps than any traditional channel.

Stay Tunes with Mobile-First Future

Today, consumers are more tech savvy as they are more comfortable with the smartphone to purchase the products/services. As per a survey, the mobile-first concept is widely accepted by the younger users. So, it will be one of the dominating trends in the very near future. Retailers of emerging or developed market have to embrace the mobile app to accomplish their business milestones and drive assured success.

Looking to develop next generation mobile app for your business? Avail proven expertise of Intuz team that promises you to deliver extreme satisfaction with expected output.

How Beacon Technology Expands Horizon of IoT and Cloud

Beacon IoT

In recent time, the most user-friendly technology under IoT umbrella is beacon. Organizations are using the capabilities of beacon to develop consumer facing enterprise apps. Cloud is also one of those technologies that facilitate businesses to connect consumers and workers through robust cloud applications. Beacon can be used with low powered Bluetooth modules to track users through offices, stores and factories, and send push notifications in context to mobile apps.

Google launched a new system Eddystone in the mid of the year 2015. This release has empowered the world of beacon technology. So, development of revolutionary mobile apps become easier with the integration of beacons, cloud and Internet of Things (IoT) than ever before. All the leading mobile app development companies are looking forward to leverage these platforms and set the best development practices for consumer facing mobile apps building.

When these three technologies interact with each other, it guarantees of simplex mobile app development of complex business processes. It helps customers and employees to perform their activities successfully and efficiently. It enables enterprises to increase client engagement and employee productivity.

Nowadays, basic form of beacon technology is everywhere around us. But as we are discussing to combine it with Cloud and IoT, it’s not everyone’s cup of tea to build a next generation mobile app without the help of highly experienced industry experts. Tie up with an early adopter of beacon technology to have smart strategies in place for your mobile app. If the IT company holds long lasting experience in the realm of Cloud and IoT, then it is icing on the cake.

Here’re key strategies to evolve ground-breaking mobile app using the beacon technology.

Focus on Valuable Context Delivery

Beacon technology facilitates organizations to create location-based context. If the technology combines with GPS and other location-based technologies, it works as an add-on. GPS is the best technology to stay connected with customers through the context outdoors. It requires conjunction with consumers’ installed app to provide the information. But beacon is more reliable while it comes to sharing context inside.

Another popular approach for useful context offering is printed Quick Response (QR) codes. It establishes linking amongst cloud application and physical object. However, to know the QR code content, users have to scan the code manually from printed stickers. So, it adds another layer of location management.

Beacon facilitates companies to send automatic push notifications to the users about products and services. Interaction amongst beacon and back-end cloud application enables organizations to keep all the data updated dynamically at cloud platform. It helps business to make accurate business decisions using the latest data.

Connectivity Amongst Virtual and Physical

Combination of these technologies builds robust mobile apps that create a bridge between the virtual world and physical things. Let’s take an example of museums; earlier the owners tend to use QR codes to push out background information about different art pieces to the users. These days, they use beacon to send the same information on the dedicated mobile apps in faster and better way.

For the beacon technology projects, along with unique development, connection of beacon with cloud application and web application is equally essential. Include all the necessary and advanced functions in one-time development, so consumers need not to download the new apps every time. Develop next generation mobile applications and deliver immersive experiences to the users along with something they can take away. It also drives cost cutting for the businesses.

By creating treasure, organizations can attract the consumer. For an instance, create a treasure app to deliver surprise gift to the users. While the users are moving into the museum, allow them to install and unlock the app in mobile and offer them the gift. It creates an aura of excitement across the users while they are going through the museum.

Custom Prototype Establishment

Define advanced strategies for your beacon project to improve customer engagement. Use various IoT kits such as Particle.io Photon and Estimote beacon that contain Wi-Fi radio, outputs of driving sensors and motors, and processors. Define a customized beacon protocol for integration of different IoT kits as per the requirements. With the tailored protocol, it is quite easy for businesses to manage a fleet of beacons.

There might be few concerns with the power supply to the physical box of the beacon. The issue can be resolved up to some extent by using the rechargeable battery, solar power or power cords. Additionally, integration of content management system with beacon technology based mobile apps simplifies content updating process.

Linking with Objects

Traditional beacons send Universal Unique Identifiers (UUIDS). It is a 128-bit number that is used to identify any entity or object uniquely on the internet. This number connects the back-end of cloud application with a dedicated mobile app. Now businesses use Eddystone, a latest open source technology from Google. It allows businesses broadcasting website URL to users or add it in the beacon. Users can access the content and information from the website using the browser without mobile apps.

Eddystone is a technology that runs on a Google browser for Apple users. The beta channel of this beacon technology works on Chrome for Android. It is expected this strategy of Google enables Apple iBeacon to send URLs very soon.

Implementation of these strategies enables businesses to increase consumer base through progressive web applications. Beacon based mobile apps start their life as a web application, but gradually they become app-like.

To leverage an innovative mobile app based on incredible combination of the beacon, Cloud, and IoT technologies, get in touch with us. Develop highly dynamic mobile apps that offer streamlined business process at least investment.

iOS vs. Android: Who Wins The Race in 2016

2016 is about to end! During this year, tech industry witnesses various innovations introduced by technology giants. Apple and Google are two of those market leaders who are strong competitors while it comes to their mobile operating systems. Before the year end, let’s have a dive into their breakthrough achievements.

Operating System

Apple and Google have released their latest operating systems a few months back. You might experience the newest OS on your Android or iOS devices.

iOS 10

iOS 10 comes with cleaner notifications, visual tweaks to Apple Maps and Apple Music, smarter automatic tagging in Photos, and more emojis and effects in iMessages. There is no any drastic change in iOS 10 in compared to iOS9.

Android7.0 Nougat

On the other hand, Nougat 7.0 offers native support for a dedicated VR mode, notification grouping, multiple windows, and the ability to run apps directly from the web without installing them. There are many other tweaks as well, including battery performance.

Artificial Intelligence

Artificial Intelligence has already penetrated on Android and iOS platforms. Both the companies have launched their AI innovations for the smartphones. Google has introduced ‘Google Assistance’ for Android phones. While Apple has announced ‘Siri’ as it’s super intelligent digital assistant. Both are the hi-tech features of iOS and Android platform that facilitate users with voice-controlled access to their phone. Additionally, it gives smart prompts for events and travels whenever users need them.

Siri

Siri provides instant voice messages for all questions and queries of the users. It doesn’t store information on Apple server. Siri delivers separate answers for all questions asked by users and forgets the replies once the window has been closed. Moreover, sometimes Siri gives sarcastic answers to the users with aggressive responses.

Google Assistance

Google has introduced Google Assistant for the Android platform. You can experience this unique features in a recently released app from Google named ‘Google Allo’. Google Assistance offers innovative features such as auto response, extra information, memory, extended research capability, enhanced user reach, and much more.

Would you like to explore the comparison? visit Google Assistant Vs. Siri: Who Will Lead the Future of AI?

Next Generation Wearables

Wearables becomes trendsetters in the tech industry. Google Glass, smartwatches, wristbands, GPS shoes, interactive clothes, fin ring and many other wearables are available in the market. As we are focusing on iOS and Android, we can compare smartwatches of both the platforms.

Apple Smartwatches

Apple has their own range smartwatches. Users sync the smartwatch with the iPhone and check out all updates such as messages, emails, calls, etc. using the Apple Watch.

Android Smartwatches

Android doesn’t have its own smartwatches. However, smartphone provider companies develop Android-based smartwatches such as Samsung, Motorola, LG, HTC, and much more. The watch interacts with the Android-based smartphones and users can have all the updates on their wrists.

Smartphone Devices

Recently Google and Apple have released revolutionary smartphone devices for their respective platforms. You must get the idea what I am talking about!

iPhone 7 & iPhone 7 Plus

iOS has launched iPhone 7 and iPhone 7 Plus. The latest iPhone offers enhanced retina HD display, rear facing camera, improved battery life, dual camera, enhanced water resistance, faster LTE speed, better storage options, and so on. Experience the improved design and advanced features in the latest iPhones.

Google Pixel

In the comparison of iPhone 7 and iPhone 7 Plus, Google has recently released its latest Android-based smartphone named Pixel. A bit bigger version of the Pixel is popular as Pixel XL. It contains the robust feature of Google Assistance, an artificial intelligence technology. Both the phones are available in the market with elegant look and feel. The phone by Google contains cutting edge camera, connectivity, storage, live support, VR headset support and so on.

To have detail comparison between Google Pixel and iPhone 7 you can visit Pixel Perfect! All Hail the New Nemesis of iPhone 7.

Costing for App Development

Of course, there is no any fix number for the app development prices. It obviously depends on the custom requirements of the clients. Here, we have tried to provide an overview of possible pricing for the iOS and Android app development.

iPhone App Development

iPhone apps are more in-demand in compared to Android apps, so it charges a little bit more than Android community. Check out the average pricing of an iPhone app development in different regions:

• USA: $200 – $250
• UK: $150 – $200
• Eastern Europe: $50 – $100
• India: $30

Android App Development

Costing of Android app is varied as per the skills of developers and geo-locations. In general, you can find below mentioned per hour pricing for Android app development in different countries.

•  USA: $100 – $200
•  UK: $100 – $150
•  Eastern Europe: $25 – $100
•  India: $25

So, both the platforms are doing best. Selection from iOS or Android platform completely depends on the app owners. They can pick the most suitable one in terms of pricing, user reach, target market, and so on.

Intuz is a reputed mobile app development company that offers simplex to complex solution for your custom business needs. Having more than 15 years of industry experience, we excel in understanding client expectations and delivering the industry best solutions. If you are planning to develop a mobile for Android or iPhone or both the platforms, we would love to work with you.