What is MBaaS? Explore Its Key Benefits for Agile Mobile App Development

There was a time when website was quite necessary to reach out more customers and expand the business. Now mobile app becomes mandatory to have a powerful online presence. Are you planning to build up a mobile app? Then, we have something very important for you that is MBaaS.

What is MBaaS?

Mobile Backend as a Service (MBaaS) is a cloud computing platform that connects company’s mobile app with the relevant database and servers through software development kits (SDKs) and application program interfaces (APIs). MBaaS works as an intermediary that manages all backend connections of mobiles so that developers can deliver the best user experience.

MBaaS supports mobile apps by offering various backend services such as push notifications, cloud database storage, social networking integration, and more. As per Wikipedia, “Although a fairly nascent industry, trends indicate that these services are gaining mainstream traction with enterprise consumers.”

Design a dynamic MBaaS strategy to build up exclusive and highly functional mobile apps for your business. Here’re key benefits of MBaaS adoption.

Advantages of MBaaS for Agile Mobile App Development

  • Quicker Development Life Cycle

    MBaaS platform allows developers for faster development of enterprise-class mobile apps by providing ready-to-use backend integration layers and infrastructure. It reduces the efforts of developers for building the standard functions again and again that are commonly used in almost every mobile apps. Additionally, it helps in resolving complicated coding in a fraction of seconds.

    So, it enables developers to concentrate on creating a delightful front-end for mobile apps. Ultimately, adoption of MBaaS reduces time, efforts and money for mobile app development.

  • Greater Mobile App Performance

    Authenticated MBaaS services provider follows rigorous optimization and testing process to improve the performance of the app. When development, integrations, configuration and deployment of mobile app backend services took place in an isolated environment, you can have a surety of getting a secure app.

  • Smooth Integrations

    Success of a mobile app depends on its capability of fetching the relevant data that the company is already looking for. To get the perfect output, MBaaS sets a seamless and consistent integration among mobile backend and application database or server. Mobile app fetches required data from the database, connects it with the mobile backend, and displays the data on mobile app front-end to deliver fantastic user experience.

  • Data Management

    Smooth data integration can be achieved with logical data management. Design a workflow for MBaaS based mobile apps that involves a thoughtful decision on what data will be accessed by the app, how the app will access the data and how to maintain the security of database. Such rational flow generates perfect output of required details to the customers.

    Moreover, leverage MBaaS to connect various company data such as RSS feed and database with the mobile app. Online and offline access to various internal and external resources and data help on-field workers to increase their productivity and perform their job efficiently.

  • Better App Analysis

    Establish a robust MBaaS environment that keeps track of API traffic and provides details insights about app’s traffic. App owners can access the details of what is happening in their apps; who is actively accessing the app; and who are the most engaged users. Through the app analysis, app owners can convert their weakness into strengths as well as drive more and quality traffic on the app.

  • End-to-End Mobile Experience Offering

    Create sleek front-end of the app that seamlessly interacts with app architecture and backend services. Moreover, the app works seamlessly with your enterprise workflow to attain organizational objectives quickly. So, don’t miss to deliver an end-to-end experience to the customer to increase their engagement.

Thus, Intuz uses the power of MBaaS to keep a focus on delivering engaging in-app experience rather than managing the cloud backend of data-driven apps. Using the capabilities of MBaaS, we develop and deploy robust mobile apps that require less investment in terms of maintenance and optimization.

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